A Cautionary Tale

I recently unsubscribed from the YouTube channels of a popular vlogger, whom I will not name directly here, as the point is not to attack or embarrass him. He covers the Korea and Japan beats, and since I live in Korea and am interested in Japan, this was an attraction. The vlogger's manner is charming and he is rather a handsome fellow, which always gets my attention. But as I watched more of his videos, I realized that there was no point of view being expressed, and therefore no real content. There was only the appealing delivery, which grows thin after a while. Everything was "cool" or "awesome." You can only coast for so long on two adjectives that convey little more than a general attitude.

So the caution is this: Before you seek to engage people's attention, make sure at least that you have something to say. It's kind of a minimum.